Masterclasses

Discover how AI can revolutionize your Content Supply Chain and boost ROI through personalization. Join Andy Mullings, Bluprintx Global Director, for a session on optimizing productivity, enhancing customer experiences, and improving employee satisfaction with AI-driven efficiencies. Learn practical steps to integrate technology and data for a seamless, revenue-generating content strategy.

Learn how to become a customer-centric organisation with a CX transformation framework. Listen to Abdul Khaled, Head of Digital at Eon, as he shares insights on driving cultural, operational, and delivery team changes for CX excellence. Discover strategies to overcome challenges and achieve outstanding customer experiences.

Reimagine Marketing: Masterclass with Mark Wakelin | Optimizely

Explore the importance of business ecosystems in today's marketing strategies with insights from top CMOs. Join Tony Miller, Ankeeta Deb, Swagat Choudhury, Deon Pillay, and Toni Allen as they discuss collaboration, challenges, and the roles of participants in creating successful ecosystems.

Discover how GenAI can transform your in-house marketing strategy in this session with Peter Van Jaarsveld. Learn about the real impact of GenAI, its potential for your brand, and strategies for successful adoption. Join the discussion on whether to embrace or observe GenAI advancements.

Learn strategies for unifying brand purpose across B2C and B2B landscapes with Toni Allen from IET. Understand audience differences, create a resonant brand purpose, and explore successful case studies. Discover the future trends shaping brand purpose and effective convergence tactics.

Discover how the discipline and resilience of boxing can inspire powerful marketing campaigns. Learn strategic planning, agility, and overcoming challenges to create impactful brand experiences. Transform your marketing approach with insights from a champion's mindset.

Learn how UNICEF's approach to inclusive storytelling inspires action and meaningful change. Elevate your brand's impact through compelling narratives that connect with diverse audiences.

In this masterclass, we’ll focus on the transformative power of digital literacy and the pivotal role it plays in bridging the UK's digital skills gap. We will explore the importance of enhancing digital skills at the company level, moving beyond basic competencies to cultivate advanced capabilities that drive meaningful digital transformation.- The Critical Need for Digital Skills- Beyond Digital Essentials- Change Management & Adoption Planning- Keeping Digital Teams Ahead of the Curve. Participants will gain a clear understanding of the key components required to build a digitally competent workforce. The interactive format will offer participants the opportunity to share their own initiatives and best practices. Speaker: Aurélie Marais Machurat, Chief Performance and Information Officer at BOUYGUES UK

Before embarking on any business transformation, it's crucial to acknowledge the multitude of components that require scrutiny. To successfully implement change, whether technological or otherwise, one must thoroughly consider factors such as personnel, procedures, and standards. Engaging the entire organization in the transformation process fosters a cultural shift essential for achieving success. This panel discussion will cover the following topics:- Acknowledging the imperative for digitalization and transformation.- Cultivating a culture conducive to embracing change and providing support for its effective implementation.- Evaluating the current state of the business infrastructure to determine genuine needs.- Crafting strategic roadmaps that emphasize the journey as well as the destination. Speakers: Anna Barsby, Former Group CTIO, Moderator Alison Court, Chief Transformation Officer at Oxfam Carolyn Kirwin, CTO - Group Enterprise Systems at Hiscox Andrew McLennan, Managing Director - Global Head of Technology, Private Assets at Nuveen, A TIAA Company

The increasing importance assigned to resilience by numerous organizations acknowledges the harsh reality that optimal security cannot assure 100 percent protection. Resilience measures aim to secure operational continuity following a successful breach, and organisations need to be prepared for the prospect of an attack, and how they can maintain operations should the case arise. This panel will discuss:- Shifting Focus to Resilience: Acknowledging that perfect security is unattainable, and prioritizing resilience measures can ensure operational continuity post-breach, and reflect a pragmatic approach to cybersecurity, emphasizing the importance of being prepared for potential attacks rather than solely relying on prevention.- Preparedness for Breach Response: Cultivating resilience involves not only preventing attacks but also minimizing data loss and downtime through robust incident response plans and recovery strategies.- Strategic Priority in 2024: Investing in resilience measures becomes paramount as organizations recognize the inevitability of cyberattacks and prioritize the resilience of their operations to thrive in an increasingly volatile digital environment. Speakers: Jamie Whitcombe-Jones, Former CISO, Moderator Dave Harcourt, Chief Security Authority and BT Fellow at BT Group Matt Woodman, CISO & Director Technology Services at UK Research And Innovation Paul Griffiths, CISO at Delinian

Over the past three years, Northamptonshire Police and Fire Services have forged an alliance through their joint Digital, Data, and Technology (DDaT) team. This strategic partnership has catalysed a remarkable digital transformation, elevating their collective digital maturity. In this presentation, Clare will share the journey that led to this unusual delivery model, exploring key milestones and insights. Clare will cover:- How the case for change was crafted, emphasizing the reasons for collaboration between the two services.- The intricacies of the blueprint and the structural design, focussing on providing efficient use of public money while also investing significantly in the department.- The benefits, lessons learned, the challenges, balancing priorities, aligning cultures, and managing expectations – all of which are common to any digital transformation journey. Speaker: Clare Chambers, Chief Digital Officer at Northamptonshire Police and Northamptonshire Fire and Rescue.

AI is creating massive transformation impacts across businesses, from healthcare to financial services. The rise of GenAI and advanced AI capabilities poses a significant opportunity to advance organizational cyber maturity. These include automation in vulnerability remediation to predictive threat insights. On the contrary, the acceleration of AI services also poses a significant risk to businesses. In this session, we will explore pragmatic use cases for leveraging AI for cyber innovation while ensuring sufficient guardrails are developed to enable business acceleration using secure AI services. Speaker: Khadir Fayaz, SVP Digital and Technology at CBRE

An AI Threat needs an AI Defense. Big data requires a cloud-native platform. Businesses require threat responses in seconds. In this masterclass we will look at the challenges to the SOC, why SecOps solutions fail to deliver results and how this can be addressed by utilising the power of AI, lightning fast Security Analytics, and contextualised Intelligence to get a grip on the Threat Landscape, Actualised Threats and Security Posture. Speaker: Parthi Sankar, Technical Director, Sales Engineering, N. Europe at Anomali

Are you ready to embrace AI and navigate the future of IT with confidence? The IT landscape is constantly evolving, and Artificial Intelligence (AI) is at the forefront of this change. But with so much noise, it can be tough to know where to start.Devoteam believes adopting Generative AI, cloud, and platform technologies is key to driving innovation and empowering your people to achieve more. Join us and we’ll guide you through:- The foundations to deliver AI- Practical steps, including use cases, to get started- Real world examples and outcomes in play today Devoteam explores how firms can start their GenAI journey and deliver value and insights. Speaker: Richard Andrews, Managing Director, UK&I at Devoteam UK

Speaker: Chris Williamson, Global Director of IT - N Brown GroupIn these times of economic uncertainty, the retail landscape in the UK faces unprecedented challenges. Hear from Chris Williamson, Director of Technology at N Brown Group, an inclusive Retailer with ambitious goals of transforming a legacy technology estate into a microservices-driven digital powerhouse.

Moderator: Kanika Selvan, Director - Beetroot Consulting Speaker: Stephanie Roddy, Global Senior IT Director - Kellanova Speaker: Russell Smith, VP of ERP Transformation Technology - AstraZeneca Speaker: Stephen Miller, CIO - International Personal Finance Plc As we continue to experience how AI is reshaping our daily work landscape by reshaping routines, simplifying tasks, and enhancing efficiency, the questions remain over several areas that significantly impact how our businesess continue to operate. During this panel we will investigate: * Embracing automation demands new skills, creating skill gaps for some in rapidly evolving roles. * Job displacement from automation necessitates workforce realignment, bringing both uncertainty and opportunities. * The growth in privacy and ethical concerns, urging careful considerations to safeguard personal information and build public trust in automated, interconnected daily activities.

Zero Trust Cybersecurity is a security model based on the principle of "never trust, always verify." In traditional security models, once a user gains access to the network, they are often given broad access privileges, and the internal network is considered a safe zone. However, with the increasing sophistication of cyber threats and the rise of cloud computing and remote work, this model has become insufficient.Zero Trust Cybersecurity assumes that threats could be both outside and inside the network and requires strict identity verification for anyone trying to access resources, regardless of their location or whether they are inside or outside the network perimeter. It aims to minimize the potential damage of a security breach by limiting access to only what is necessary for users and devices to perform their jobs, and continuously monitoring and verifying their identity and behavior.

Speaker: David Archer, Deputy CTDO/Global Head of Data Products - Apex Group. In today's era of relentless technological advancement, it's imperative for businesses to reassess their legacy systems to sustain momentum. While streamlining and managing existing platforms are vital, achieving true accuracy necessitates a holistic approach that considers not only technology but also the human element, operational processes, and performance metrics.

Speaker: David Archer, Deputy CTDO/Global Head of Data Products - Apex Group. In today's era of relentless technological advancement, it's imperative for businesses to reassess their legacy systems to sustain momentum. While streamlining and managing existing platforms are vital, achieving true accuracy necessitates a holistic approach that considers not only technology but also the human element, operational processes, and performance metrics.

Speaker: Marco Oliver, CEO & Founder - Configur. In an era marked by rapid technological advancements, industries face the growing imperative of adopting artificial intelligence (AI) to address challenges across all aspects of their business. The big question...is your data strategy and current infrastructure tailored to get the most out of AI, and are you implementing a strategy that will support scalability?

Speaker: Peter Bury, Systems Engineering WEUR - Palo Alto NetworksSeveral major current trends have the potential to challenge our perspectives and responses to how we can protect our organisations not just now, but into the future. The adoption of AI capabilities are an obvious one; both from a defensive and offensive stance. However, Cyber resiliency is developing into a key operation availability theme. Join this session to hear about what these mean and how Palo Alto Networks can support your response.

Zero Trust Cybersecurity is a security model based on the principle of "never trust, always verify." In traditional security models, once a user gains access to the network, they are often given broad access privileges, and the internal network is considered a safe zone. However, with the increasing sophistication of cyber threats and the rise of cloud computing and remote work, this model has become insufficient.Zero Trust Cybersecurity assumes that threats could be both outside and inside the network and requires strict identity verification for anyone trying to access resources, regardless of their location or whether they are inside or outside the network perimeter. It aims to minimize the potential damage of a security breach by limiting access to only what is necessary for users and devices to perform their jobs, and continuously monitoring and verifying their identity and behavior.

In the realm of threat management, timely detection and response are paramount. But what strategies ensure effective management? In our interconnected world, complexity rises as technology, particularly AI, advances beyond traditional assurance measures, and regulatory frameworks continuously adapt. How does one navigate and control these multifaceted elements?The convergence of managed security services with a truly unified technology stack, optimised by automation and AI, orchestrated by top-tier cybersecurity professionals, results in a powerful combination. This synergy provides deep insights, leverages human expertise, and employs automation to adeptly navigate and mitigate threats in the face of contemporary challenges.

Speaker: Seamus Lennon, Vice President Operations EMEA - Threatlocker - In a world where anyone can create successful malware or have AI generate it for them, it's important to know how malware can be successful so you can better defend. Starting from a default-deny posture, learn how adopting Zero Trust principles can keep your data safe and operations running regardless of hacking attempts by man or machine.

In today's digital landscape, impersonation has emerged as a pervasive threat, exploiting our trust and vulnerabilities with cunning precision. Join us as we delve into the world of email imposters, exploring their tactics, techniques, and the ever-evolving risks they pose to all organizations. Speaker: Matt Cooke, Director Cybersecurity Strategy & Product Marketing at Proofpoint- Explore the multifaceted nature of email impersonation, from simple spoofs to sophisticated social engineering schemes.- Learn how your organisation can identify and combat email impersonation threats through real-world examples and case studies.- Discover the latest detection techniques, preventive measures, and collaborative strategies to safeguard against cyber deception.

Several major current trends have the potential to challenge our perspectives and responses to how we can protect our organisations not just now, but into the future. The adoption of AI capabilities are an obvious one; both from a defensive and offensive stance. However, Cyber resiliency is developing into a key operation availability theme. Join this session to hear about what these mean and how Palo Alto Networks can support your response. Speaker: Scott McKinnon - Chief Security Officer at Palo Alto Networks