AI and ROI in the Content Supply Chain: your personalisation pathway - Andy Mullings

It’s past time you perfected personalization. If that seems a high bar to clear, consider this: 71% of customers now expect personalised communications*.

If you can’t serve this demand, you’re losing out on revenue. Worse, you’re gifting it straight to your competition. Personalisation is now a non-negotiable precursor to competitive growth – in every industry, for every business.

But there’s a solution. Your route to accelerating content production and revenue growth lies in harnessing the power of AI to streamline your Content Supply Chain and unlock personalized journeys. By integrating people, workflow, technology and data – the core levers of a successful Content Supply Chain – you can transform your content strategy from a bottlenecked burden into a revenue-generating machine.

In this session, Andy Mullings, Bluprintx Global Director, will give you a real-world model for building a Content Supply Chain that maximizes AI. Andy will talk you through the essential building blocks, and provide a practicable pathway for personalised marketing that achieves productivity improvement, employee impact and revenue growth.

In the session, you will learn to:

- Optimise team productivity with AI-driven efficiencies.

- Enhance customer experiences for better acquisition and retention.

- Improve employee satisfaction by enabling impactful work and career growth.

Finally, Andy will showcase the value of intelligent integrations within your digital ecosystem, and how connecting data and technology will bring your Marketing Automation and Work Management platforms under the umbrella of your Content Supply Chain. Join us, and make your move towards AI-enhanced personalisation.

Speaker: Andy Mullings, Global Director, Bluprintx

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