Sidelines to Inside: How GenAI Can Revolutionise Your In-House Strategy - Peter Van Jaarsveld

A little over 18 months ago ChatGPT 3.5 launched and captured the public’s attention.

At the time no consumer technology had ever been adopted as quickly, and it quickly moved GenAI to the centre of many agendas.

And with good reason. We’ve seen GenAI do amazing things, scary things and even human things, and while many of these fall into the “gimmick” category, we’re also starting to see real impact in the use of GenAI within a marketing context, some successfully, and some less so…Which begs the question: What does this mean to me and my brand? And more pertinently, should we adopt or should watch from the sidelines a bit longer?

Listen for a rapid-fire discussion on the power of GenAI and strategies to inform your next move.

Speaker: Peter van Jaarsveld, Global Head of Production, OLIVER Agency

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