Marketing

xiQ Virtual Roundtable Live: Winning with ABM: Advanced Strategies for Targeted Growth

Join us for a dynamic virtual roundtable exploring advanced ABM strategies, focusing on targeted growth, effective alignment, and overcoming implementation challenges to drive substantial revenue and business success.

Join this Discussion

October 9, 2024

USA

Overview Agenda Participants Hosts Attend

Discussion Points:

Explore key strategies, insights, and practical applications of ABM in today's competitive market. Join us as we delve into targeted engagement, measurement of success, and overcoming common challenges.

Identifying the Right Accounts: Discover effective methods for pinpointing high-value accounts that align with your business goals. Learn techniques for using data and analytics to refine your target list and maximize impact.
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Creating Targeted Messaging and Content: Uncover best practices for developing personalized, relevant content that resonates with each targeted account. Explore strategies for crafting messages that drive engagement and conversion.

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Aligning Sales and Marketing Efforts: Understand the importance of sales and marketing alignment in executing a successful ABM campaign. Learn practical steps to foster collaboration, streamline processes, and ensure cohesive strategies.

Winning with ABM: Advanced Strategies for Targeted Growth

Dive into the world of Account-Based Marketing (ABM) with our expert-led virtual roundtable. This session will cover the benefits of ABM for acquiring new clients, identifying the right target accounts, and best practices for creating compelling, personalized messaging. We'll discuss aligning sales and marketing efforts, measuring campaign success, and leveraging data and analytics to optimize your strategies. Overcome common challenges and learn how to scale your ABM initiatives effectively. Discover how ABM can seamlessly integrate into your overall marketing and sales strategy to drive significant revenue growth. Engage with industry leaders and peers to refine your ABM approach and achieve outstanding results.

“I think for me personally, for an organisation that is quite legacy, it's great to take forward some of the best practice that we've seen from other, speakers and and sessions today, really going away to look at how we can sort of drive the AI journey within our own business and how we can use data better to leverage, really insightful decision making.”

Neil Shah

IT & Digital Director, Arriva UK Trains

“It's great to get the condensed meetings together. So it's actually quite useful from a time perspective for us to be able to do that. And actually, we've had an opportunity to appear out of one of the meetings. So it's great that that could potentially fund the entire event for us. And, now, that propels us to want to do more of these events with you.”

Robin Wright

Senior Account Executive, Fortra

“I think the product demos are really good, and I’ve enjoyed that. It educates me on what's happening in technology. Also I like to know what's happening behind people's day jobs in a similar role to mine. And so hearing some of the presenters speak about what they're facing as their challenges, they resonate with me.”

Mike Samra

CTO, The AA

“The network that we've established and built today, always goes a long way into having better conversations, getting better insights with the people we work with, and ultimately just delivering better all around service. So it's been a really great day and I highly recommend it to anybody as well.”

Marco Oliver

Co-founder & CEO at Configur

“The opportunity to speak to people both from a kind of one to one networking standpoint, over a coffee, face to face is really useful, really powerful to be able to swap those sort of war stories around how we're encountering challenges and how we're kind of overcoming them.”

Ben Trethowan

CISO, BRIT Insurance

“You know, for me, coming to an event like this has a huge impact, not only on my ability to build my personal brand a little bit, which is always really, nice thing for me to be able to do, but also in just taking away these really, really insightful moments from other people who are in the trenches as well and being able to implement them in my team.”

Heather Hurd

Senior Director, Content Marketing, FIS Global

“As an attendee, the value I've got from attending this is actually speaking and meeting with like minded people. I think it's really interesting, having conversations about what you do in your day job and being able to compare it with others. And from that, you end up solutionising over a conversation or over food and drinks.”

Goher Mohammed

Group Head of IT Security, L&Q

“I've had some great conversations today, talking to suppliers. 1 of them has made me think about some of the security aspects that I have within my own organisation. We have a good comprehensive security program going on, where we are at the moment. But there's been a few moments where it's made me think, have I got these things covered?”

Vicky Higgin

CDIO, Cityfibre

“This is the 3rd event we’ve done with Inspire Business Media. And what I'm starting to see is that whilst we may pick up opportunities that can benefit our business in the short term. I'm starting to see real long term benefits and building relationships as I'm walking through the room. It's not just about meeting somebody and doing a meeting and generating a new project or a new opportunity. It's really meeting people that can amplify our message. And I think that's gonna drive a lot of value for our business long term.”

Andy Mullings

Global Director, Bluprintx

“Bring lots of water because you're gonna talk a lot. I think, it's just great to kind of get out and meet people and to see what other people are doing and go with an open mind because you'll actually learn a lot and you'll find people, I suppose, that have synergies with you and what you're trying to achieve.”

Michelle Kearns

Head of IT - Boots Ireland

“I think there's been some really good presentations particularly around you know, everyone's talking about AI, but what does that really mean? There have been some good conversations around how we mesh AI with human interaction to make sure we're getting the best of both worlds.”

Andy Piper

CISO - Investment Bank, Barclays

“It's helping us to meet with key CISO target audiences that we would typically only dream of trying to meet in a typical financial year. So having 10 guaranteed meetings as part of the conference agenda has really, really helped us boost the pipeline and start those conversations.”

Chris Whelan

UK Regional Marketing Lead, NCC Group

“The value to Devoteam of sponsoring this event has been an opportunity to present to the delegates, but also to have a number of really high quality 1 on 1 meetings with, with business and tech leaders from the UK. Some really inspirational people delivering some fantastic transformations. So it's been really good to talk to them.”

Richard Andrews

Managing Director UK&I, DevoTeam

“The people who have been attending on the buyer side have definitely been the type of stakeholders that we would like to engage with as vendors. These are decision makers. These are influencers. These are high level ROI conversations. It’s been amazing.”

Yoav Lebens

UK Country Manager, OX Security

Agenda

14:00 pm

14:05 pm

Welcome Address & Moderator Introduction

The event kicks off with a brief welcome address, setting the tone for the session. Participants will be introduced to the moderator, who will outline the objectives and format of the roundtable, ensuring a smooth transition into the main discussion.

14:05 pm

15:05 pm

Roundtable Topic Discussion

This core segment of the virtual roundtable delves into the predetermined topic, facilitated by the moderator. Participants are encouraged to share insights, experiences, and perspectives, fostering a rich, collaborative dialogue. This hour-long discussion aims to explore solutions, trends, and innovative ideas relevant to the industry.

15:05 pm

15:45 pm

Feedback & 1-2-1 Introductions

Attendees have the opportunity to provide feedback on the discussion, highlighting key takeaways and areas for further exploration. The session concurrently hosts personalised 1-2-1 introductions, allowing sponsors and participants to connect directly. Designed to facilitate networking, deepen connections, and initiate steps towards actionable next steps, paving the way for potential collaborations and partnerships.

Agenda

2:00 pm EST

2:05 pm EST

Welcome Address & Moderator Introduction

2:05 pm EST

3:05 pm EST

Roundtable Topic Discussion

3:05 pm EST

3:45 pm EST

Feedback & 1-2-1 Introductions

Agenda

2:00 pm PST

2:05 pm PST

Welcome Address & Moderator Introduction

2:05 pm PST

3:05 pm PST

Roundtable Topic Discussion

3:05 pm PST

3:45 pm PST

Feedback & 1-2-1 Introductions

Speakers

Usman Sheikh

xiQ, Inc, CEO

Qabil Shah

Bambuser, Chief Marketing Officer

Carly Schrager

Bluprintx, Head of North America Marketing Automation Engagements

Taylor Carden

xiQ, Inc, Senior Account Executive

Why Attend?

Connect with senior industry professionals in an intimate setting. Build valuable relationships that can lead to future business opportunities and collaborations.

Insightful Discussions

Engage in deep, meaningful conversations on key industry topics. Gain fresh perspectives and actionable insights from thought leaders and peers.

Tailored Content

Participate in discussions specifically designed to address your business needs and challenges. Benefit from content that is relevant and immediately applicable to your organisation.

Strategic Takeaways

Leave with practical strategies and ideas to implement in your business. Enhance your approach and drive growth with insights gained from the roundtable discussions.

About the Hosts

xiQ: Where IQ and EQ Meet AI to Boost B2B Sales and Marketing! xiQ brings together generative AI (xGPT) with behavioral psychology and an up-to-the-minute business corpus to deliver a next generation B2B sales and marketing platform. Our mission is to personalize and accelerate B2B selling, helping you connect with your prospects and clients on a deeper and more human level. One of our unique offerings is our proprietary algorithm, which leverages public data to predict the DISC personality type and behavior of your prospects and clients. These invaluable insights allow you to tailor your approach and communication for better results

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