Virtual Roundtable
Marketing

Virtual Event: Navigating the Future of Marketing

Discover the latest in marketing strategies at our upcoming digital event. Hear from experts as they offer valuable insights and practical advice. Join us and get equipped with the knowledge you need to navigate the future of marketing.
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October 2, 2024
USA
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Discussion Points

Join us at the forefront of marketing innovation with insights from leading experts. This event will delve into the transformative role of AI, video commerce, and digital automation in shaping the future of marketing. Equip yourself with the knowledge to stay ahead in a rapidly evolving digital landscape.

AI in Predictive Marketing and Campaign Optimization: Explore how AI-driven analytics are revolutionizing marketing by enabling real-time decision-making, personalized campaigns, and enhanced customer engagement.

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Interactive Video Commerce and Customer Behavior: Discover the power of video-driven commerce in reshaping customer experiences, boosting conversions, and building customer loyalty through personalized, live interactions.

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Digital Automation in Marketing Transformation: Understand the role of digital automation in streamlining marketing operations, optimizing workflows, and driving data-driven decisions for superior marketing outcomes.

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Navigating the Future of Marketing

Join us for the Virtual Event: Navigating the Future of Marketing on October 2, 2024. This event is tailored for marketing professionals seeking to stay ahead in the rapidly evolving industry. Expert speakers will dive into sustainable marketing, data-driven insights, and personalized automation. Learn how to build eco-friendly campaigns, optimize strategies with advanced analytics, and scale customer engagement through cutting-edge tools. Gain valuable knowledge to enhance your marketing approach and keep pace with the latest trends. Don’t miss this opportunity to connect with industry leaders and future-proof your marketing strategies.

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“I think there's been some really good presentations particularly around you know, everyone's talking about AI, but what does that really mean? There have been some good conversations around how we mesh AI with human interaction to make sure we're getting the best of both worlds.”
Andy Piper
CISO - Investment Bank, Barclays
“I've had some great conversations today, talking to suppliers. 1 of them has made me think about some of the security aspects that I have within my own organisation. We have a good comprehensive security program going on, where we are at the moment. But there's been a few moments where it's made me think, have I got these things covered?”
Vicky Higgin
CDIO, Cityfibre
“The value to Devoteam of sponsoring this event has been an opportunity to present to the delegates, but also to have a number of really high quality 1 on 1 meetings with, with business and tech leaders from the UK. Some really inspirational people delivering some fantastic transformations. So it's been really good to talk to them.”
Richard Andrews
Managing Director UK&I, DevoTeam
“The opportunity to speak to people both from a kind of one to one networking standpoint, over a coffee, face to face is really useful, really powerful to be able to swap those sort of war stories around how we're encountering challenges and how we're kind of overcoming them.”
Ben Trethowan
CISO, BRIT Insurance
“The people who have been attending on the buyer side have definitely been the type of stakeholders that we would like to engage with as vendors. These are decision makers. These are influencers. These are high level ROI conversations. It’s been amazing.”
Yoav Lebens
UK Country Manager, OX Security
“It's great to get the condensed meetings together. So it's actually quite useful from a time perspective for us to be able to do that. And actually, we've had an opportunity to appear out of one of the meetings. So it's great that that could potentially fund the entire event for us. And, now, that propels us to want to do more of these events with you.”
Robin Wright
Senior Account Executive, Fortra
“As an attendee, the value I've got from attending this is actually speaking and meeting with like minded people. I think it's really interesting, having conversations about what you do in your day job and being able to compare it with others. And from that, you end up solutionising over a conversation or over food and drinks.”
Goher Mohammed
Group Head of IT Security, L&Q
“You know, for me, coming to an event like this has a huge impact, not only on my ability to build my personal brand a little bit, which is always really, nice thing for me to be able to do, but also in just taking away these really, really insightful moments from other people who are in the trenches as well and being able to implement them in my team.”
Heather Hurd
Senior Director, Content Marketing, FIS Global
“The network that we've established and built today, always goes a long way into having better conversations, getting better insights with the people we work with, and ultimately just delivering better all around service. So it's been a really great day and I highly recommend it to anybody as well.”
Marco Oliver
Co-founder & CEO at Configur
“I think the product demos are really good, and I’ve enjoyed that. It educates me on what's happening in technology. Also I like to know what's happening behind people's day jobs in a similar role to mine. And so hearing some of the presenters speak about what they're facing as their challenges, they resonate with me.”
Mike Samra
CTO, The AA
“Bring lots of water because you're gonna talk a lot. I think, it's just great to kind of get out and meet people and to see what other people are doing and go with an open mind because you'll actually learn a lot and you'll find people, I suppose, that have synergies with you and what you're trying to achieve.”
Michelle Kearns
Head of IT - Boots Ireland
“This is the 3rd event we’ve done with Inspire Business Media. And what I'm starting to see is that whilst we may pick up opportunities that can benefit our business in the short term. I'm starting to see real long term benefits and building relationships as I'm walking through the room. It's not just about meeting somebody and doing a meeting and generating a new project or a new opportunity. It's really meeting people that can amplify our message. And I think that's gonna drive a lot of value for our business long term.”
Andy Mullings
Global Director, Bluprintx
“It's helping us to meet with key CISO target audiences that we would typically only dream of trying to meet in a typical financial year. So having 10 guaranteed meetings as part of the conference agenda has really, really helped us boost the pipeline and start those conversations.”
Chris Whelan
UK Regional Marketing Lead, NCC Group
“I think for me personally, for an organisation that that is quite legacy, it's great to take forward some of the best practice that we've seen from other, speakers and and sessions today, really going away to look at how we can sort of drive the AI journey within our own business and how we can use data better to leverage, really insightful decision making.”
Neil Shah
IT & Digital Director, Arriva UK Trains

Agenda

2:00 PM EDT
2:05 PM EDT
Welcome & Introduction

Host/Moderator: Executive Leaders Network & Inspired Business MediaThe event will begin with a brief introduction to the theme "Navigating the Future of Marketing." Attendees will be welcomed to explore cutting-edge trends and strategies that are reshaping the marketing landscape.

2:05 PM EDT
2:20 PM EDT
Masterclass 1: Leveraging AI for Predictive Marketing Analytics

Join Usman Sheikh, Founder & CEO and Taylor Carden, VP of Marketing at XIQ Inc. as they dive deep into the transformative impact of AI and predictive analytics on the future of marketing. Discover how their AI-driven solutions empower organizations to predict market trends, optimize campaigns, and enhance customer personalization for maximum ROI. Learn how to leverage cutting-edge AI tools for real-time decision-making, personalized campaigns, and driving enhanced customer engagement.

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2:20 PM EDT
2:35 PM EDT
Masterclass 2: The Future of Interactive Video Commerce

Step into the future of e-commerce with Qabil Shah, Chief Marketing Officer at Bambuser, as he explores the impact of interactive video shopping. Discover how Bambuser’s innovative platform is reshaping customer engagement and retail experiences by offering personalized, live experiences that captivate customers and drive sales. Learn how video-driven commerce is revolutionizing the retail landscape, increasing conversions, and fostering customer loyalty.

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2:35 PM EDT
2:50 PM EDT
Masterclass 3: Digital Transformation: Driving Marketing Efficiency through Automation

Join Carly Schrager, Head of Marketing Automation Engagements, North America at Bluprintx as she explores how marketing automation is revolutionizing operations and enhancing efficiency. This session will delve into strategies for integrating automation into marketing workflows, aiming to improve performance, engagement, and data-driven decision-making. Discover the latest tools and techniques to optimize workflows, enable personalized customer journeys, and achieve superior marketing results.

2:50 PM EDT
3:30 PM EDT
Panel Discussion: Navigating the Future of Marketing – Expert Insights

Moderator: Executive Leaders Network (To be confirmed)
Panelists: Usman Sheikh (XIQ Inc.), Taylor Carden (XIQ Inc.), Qabil Shah (Bambuser), Carly Schrager (BluprintX), Additional Panelist (To be confirmed)

This engaging panel discussion will bring together leading voices from XIQ Inc., Bambuser, and BluprintX to explore how the future of marketing is being shaped by AI, video commerce, and digital automation. The panel will discuss emerging trends, key challenges, and actionable insights to prepare businesses for the next wave of digital marketing innovation.

Discussion Topics:

  • AI's role in predictive marketing and campaign optimization.
  • The impact of interactive video commerce on customer behavior.
  • Digital transformation and automation in streamlining marketing operations.
  • Future trends and what’s next in the evolving digital marketing space.
3:15 PM EDT
3:30 PM EDT
Audience Q&A

The floor will be opened for the audience to ask questions and engage directly with the expert panelists. This will provide a platform for in-depth discussion and clarification on the topics covered during the masterclasses and panel.

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Agenda

2:00 PM EDT
2:05 PM EDT
Welcome & Introduction
2:05 PM EDT
2:20 PM EDT
Masterclass 1: Leveraging AI for Predictive Marketing Analytics
2:20 PM EDT
2:35 PM EDT
Masterclass 2: The Future of Interactive Video Commerce
2:35 PM EDT
2:50 PM EDT
Masterclass 3: Digital Transformation: Driving Marketing Efficiency through Automation
2:50 PM EDT
3:30 PM EDT
Panel Discussion: Navigating the Future of Marketing – Expert Insights
3:15 PM EDT
3:30 PM EDT
Audience Q&A

Speakers

Usman Sheikh
xiQ, Inc, CEO
LinkedIn
Qabil Shah
Bambuser, Chief Marketing Officer
LinkedIn
Carly Schrager
Bluprintx, Head of North America Marketing Automation Engagements
LinkedIn
Taylor Carden
xiQ, Inc, Senior Account Executive
LinkedIn

Why Attend?

Gain Cutting-Edge Marketing Insights

Discover the latest trends and strategies in marketing from industry experts. This event offers a unique opportunity to learn how to stay ahead in a competitive landscape by leveraging new technologies, sustainable practices, and data-driven approaches.

Enhance Your Eco-Friendly Marketing Initiatives

Learn how to align your campaigns with the growing demand for sustainability. Explore strategies for creating environmentally responsible digital campaigns that resonate with today's conscious consumers and give your brand a competitive edge.

Master Data-Driven Marketing

Understand how to harness the power of data analytics to optimize your marketing efforts. Gain insights into real-time data analysis, predictive analytics, and customer feedback utilization to continually refine and enhance your strategies.

Optimize Customer Engagement at Scale

Discover the latest tools and techniques in personalized marketing automation. Learn how to engage customers more effectively, even as your audience grows, through dynamic content, automated customer journeys, and tailored messaging that boosts marketing efficiency.

About the Hosts

The event is proudly hosted by Inspired Business Media and Executive Leaders Network, two renowned organizations dedicated to empowering business leaders with cutting-edge insights and networking opportunities. Inspired Business Media is known for curating impactful events that connect professionals with industry experts, while Executive Leaders Network focuses on fostering leadership excellence through high-level discussions and collaborations. Together, they bring unparalleled expertise and a commitment to driving innovation in the marketing industry.

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