Virtual Roundtable
Marketing

Supercharge Your Tech Stack for AI Success

Join Bluprintx's expert, Carly Schrager, for an eye-opening roundtable discussion that will equip you with the knowledge and tools to navigate the AI frontier.
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November 19, 2024
USA
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Discussion Points

Join Bluprintx's expert, Carly Schrager, for an eye-opening roundtable discussion that will equip you with the knowledge and tools to navigate the AI frontier. In this power-packed session, you'll discover:

The Framework for AI Readiness: Uncover the critical steps to prepare your technology stack for AI.

Overcoming Obstacles: Learn how to secure buy-in from stakeholders by addressing current challenges that could hinder your AI success.

Roadmap to the Future: Develop a strategic plan to align your tech stack with the demands of AI-driven marketing.

Measuring Success: Master the art of quantifying AI's impact on your marketing efforts, ensuring you can prove its value.

Supercharge Your Tech Stack for AI Success

Are you ready to harness the power of AI and revolutionize your marketing strategy? Take a deep breath; you’re not falling behind—yet. Just as with previous technological advancements, it’s crucial to be prepared to take the next step forward. Before you dive in headfirst, let's ensure you're set up for success.

Join Bluprintx's expert, Carly Schrager, for an eye-opening roundtable discussion designed to equip you with the essential knowledge and tools to navigate the AI frontier effectively. This session is tailored for marketing professionals eager to integrate AI into their strategies and stay ahead in the competitive landscape.

  • The Framework for AI Readiness: Uncover the critical steps to prepare your technology stack for AI. This involves evaluating your current systems and identifying the necessary upgrades or integrations needed to support AI applications. Carly will guide you through assessing your data infrastructure, ensuring it can handle the increased data processing demands AI requires. You'll learn about the importance of having a flexible and scalable tech stack that can adapt to new AI tools and technologies as they emerge.
  • Overcoming Obstacles: Learn how to secure buy-in from stakeholders by addressing current challenges that could hinder your AI success. This includes understanding common barriers such as budget constraints, resistance to change, and lack of understanding about AI's potential benefits. Carly will share strategies for effectively communicating the value of AI to different stakeholders, demonstrating how AI can enhance marketing outcomes and drive business growth. You'll gain insights into building a compelling business case for AI investment that resonates with decision-makers.
  • Roadmap to the Future: Develop a strategic plan to align your tech stack with the demands of AI-driven marketing. This involves setting clear objectives for AI implementation and creating a phased approach to integrate AI technologies into your marketing operations. Carly will help you identify key areas where AI can have the most significant impact, such as customer segmentation, personalized content delivery, and predictive analytics. By aligning your AI strategy with your overall marketing goals, you can ensure a cohesive and effective approach to leveraging AI.
  • Measuring Success: Master the art of quantifying AI's impact on your marketing efforts, ensuring you can prove its value. Learn how to establish key performance indicators (KPIs) that align with your business objectives and track AI-driven results. Carly will provide guidance on using analytics tools to measure the effectiveness of AI initiatives, from increased customer engagement to improved conversion rates. You'll also discover how to present these results to stakeholders in a way that clearly demonstrates the return on investment and supports continued AI adoption.

This session is your gateway to understanding and leveraging AI to transform your marketing strategy and drive unprecedented growth. Don’t miss this opportunity to position your organization at the forefront of the AI revolution.

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“It's great to get the condensed meetings together. So it's actually quite useful from a time perspective for us to be able to do that. And actually, we've had an opportunity to appear out of one of the meetings. So it's great that that could potentially fund the entire event for us. And, now, that propels us to want to do more of these events with you.”
Robin Wright
Senior Account Executive, Fortra
“The opportunity to speak to people both from a kind of one to one networking standpoint, over a coffee, face to face is really useful, really powerful to be able to swap those sort of war stories around how we're encountering challenges and how we're kind of overcoming them.”
Ben Trethowan
CISO, BRIT Insurance
“I've had some great conversations today, talking to suppliers. 1 of them has made me think about some of the security aspects that I have within my own organisation. We have a good comprehensive security program going on, where we are at the moment. But there's been a few moments where it's made me think, have I got these things covered?”
Vicky Higgin
CDIO, Cityfibre
“As an attendee, the value I've got from attending this is actually speaking and meeting with like minded people. I think it's really interesting, having conversations about what you do in your day job and being able to compare it with others. And from that, you end up solutionising over a conversation or over food and drinks.”
Goher Mohammed
Group Head of IT Security, L&Q
“I think there's been some really good presentations particularly around you know, everyone's talking about AI, but what does that really mean? There have been some good conversations around how we mesh AI with human interaction to make sure we're getting the best of both worlds.”
Andy Piper
CISO - Investment Bank, Barclays
“I think for me personally, for an organisation that is quite legacy, it's great to take forward some of the best practice that we've seen from other, speakers and and sessions today, really going away to look at how we can sort of drive the AI journey within our own business and how we can use data better to leverage, really insightful decision making.”
Neil Shah
IT & Digital Director, Arriva UK Trains
“It's helping us to meet with key CISO target audiences that we would typically only dream of trying to meet in a typical financial year. So having 10 guaranteed meetings as part of the conference agenda has really, really helped us boost the pipeline and start those conversations.”
Chris Whelan
UK Regional Marketing Lead, NCC Group
“The people who have been attending on the buyer side have definitely been the type of stakeholders that we would like to engage with as vendors. These are decision makers. These are influencers. These are high level ROI conversations. It’s been amazing.”
Yoav Lebens
UK Country Manager, OX Security
“The value to Devoteam of sponsoring this event has been an opportunity to present to the delegates, but also to have a number of really high quality 1 on 1 meetings with, with business and tech leaders from the UK. Some really inspirational people delivering some fantastic transformations. So it's been really good to talk to them.”
Richard Andrews
Managing Director UK&I, DevoTeam
“The network that we've established and built today, always goes a long way into having better conversations, getting better insights with the people we work with, and ultimately just delivering better all around service. So it's been a really great day and I highly recommend it to anybody as well.”
Marco Oliver
Co-founder & CEO at Configur
“Bring lots of water because you're gonna talk a lot. I think, it's just great to kind of get out and meet people and to see what other people are doing and go with an open mind because you'll actually learn a lot and you'll find people, I suppose, that have synergies with you and what you're trying to achieve.”
Michelle Kearns
Head of IT - Boots Ireland
“I think the product demos are really good, and I’ve enjoyed that. It educates me on what's happening in technology. Also I like to know what's happening behind people's day jobs in a similar role to mine. And so hearing some of the presenters speak about what they're facing as their challenges, they resonate with me.”
Mike Samra
CTO, The AA
“You know, for me, coming to an event like this has a huge impact, not only on my ability to build my personal brand a little bit, which is always really, nice thing for me to be able to do, but also in just taking away these really, really insightful moments from other people who are in the trenches as well and being able to implement them in my team.”
Heather Hurd
Senior Director, Content Marketing, FIS Global
“This is the 3rd event we’ve done with Inspire Business Media. And what I'm starting to see is that whilst we may pick up opportunities that can benefit our business in the short term. I'm starting to see real long term benefits and building relationships as I'm walking through the room. It's not just about meeting somebody and doing a meeting and generating a new project or a new opportunity. It's really meeting people that can amplify our message. And I think that's gonna drive a lot of value for our business long term.”
Andy Mullings
Global Director, Bluprintx

Agenda

14:00 pm
14:05 pm
Welcome Address & Moderator Introduction

The event kicks off with a brief welcome address, setting the tone for the session. Participants will be introduced to the moderator, who will outline the objectives and format of the roundtable, ensuring a smooth transition into the main discussion.

14:05 pm
15:05 pm
Roundtable Topic Discussion

This core segment of the virtual roundtable delves into the predetermined topic, facilitated by the moderator. Participants are encouraged to share insights, experiences, and perspectives, fostering a rich, collaborative dialogue. This hour-long discussion aims to explore solutions, trends, and innovative ideas relevant to the industry.

15:05 pm
15:45 pm
Feedback & 1-2-1 Introductions

Attendees have the opportunity to provide feedback on the discussion, highlighting key takeaways and areas for further exploration. The session concurrently hosts personalised 1-2-1 introductions, allowing sponsors and participants to connect directly. Designed to facilitate networking, deepen connections, and initiate steps towards actionable next steps, paving the way for potential collaborations and partnerships.

Agenda

2:00 pm EST
2:05 pm EST
Welcome Address & Moderator Introduction
2:05 pm EST
3:05 pm EST
Roundtable Topic Discussion
3:05 pm EST
3:45 pm EST
Feedback & 1-2-1 Introductions

Agenda

2:00 pm PST
2:05 pm PST
Welcome Address & Moderator Introduction
2:05 pm PST
3:05 pm PST
Roundtable Topic Discussion
3:05 pm PST
3:45 pm PST
Feedback & 1-2-1 Introductions

Speakers

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Why Attend?

Exclusive Access

Network with and learn from top telecom executives from leading companies.

Invaluable Insights

Gain practical knowledge and innovative ideas to optimize your technology ecosystem.

Strategic Discussions

Engage in meaningful conversations that address the real challenges and opportunities in aligning technology with business strategy.

Expert Guidance

Benefit from Bluprintx's expertise in helping companies maximize their technology investments.

About the Hosts

Aligning people, workflow, technology, and data for growth-focused businesses, Bluprintx empowers global enterprises to achieve improved productivity, employee impact and revenue growth. Headquartered in Liverpool, UK, you’ll also find our team on the ground in the USA, Amsterdam and Sydney. We’re equipped to support global enterprise through local teams and international experts that understand your market. Pioneering bespoke digital transformation solutions at scale, our six consultancy practices give you access to strategic consulting, professional services, managed services, and technology support: - Marketing Automation - Work Management - Digital Asset Management - Data & Analytics - CRM & Sales Enablement - Technology (DevOps, Integrations & Middleware)

And with cross-platform expertise, including Adobe Experience Cloud, Salesforce, and monday.com, our certified consultants design and build growth ecosystems that deliver faster and sustained results through full adoption. Add our experience to your arsenal. We have delivered hundreds of projects across Content Supply Chain, Marketing Automation, CRM, Work Management, Digital Asset Management, Analytics and Integrations, with proven performance in financial services, retail, technology, marketing, media and entertainment.

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