Roudtable
Marketing

Inspired: Is an ABM Strategy the right way to win Net New Logo and the rise of Influencer marketing in B2B and its effectiveness.

Inspired Business Media brings together B2B marketing leaders to tackle one of today's most pressing challenges: maximizing ABM effectiveness for both new logo acquisition and account expansion while maintaining scalable growth.
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February 5, 2025
UK & Ireland
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Discussion Points

The session explored the effectiveness of ABM across different business objectives, with particular focus on new customer acquisition strategies and the role of content syndication in supporting ABM initiatives. Participants shared insights on successful implementation approaches and the importance of choosing the right ABM model based on organizational goals and resources.

New Logo Acquisition & Strategy: ABM's success in acquiring new customers depends on clear ROI measurement, resource allocation, sales-marketing alignment, and leveraging content syndication for targeted outreach.

Account Expansion vs. Acquisition: ABM is often more effective for expanding existing accounts by using customer data, fostering internal collaboration, and creating highly personalized campaigns.

Implementation Approaches: One-to-Few vs. One-to-Many: Choosing the right ABM approach depends on business goals, resource availability, and the ability to balance personalization with scalability.

Is an ABM Strategy the right way to win Net New Logo and the rise of Influencer marketing in B2B and its effectiveness.

Account-Based Marketing (ABM) effectiveness is explored through the lens of new customer acquisition versus account expansion, examining the strategic balance between personalized and scaled approaches. The discussion delves into how content syndication can be integrated into ABM strategies to enhance reach and engagement, while evaluating the merits of different ABM models for optimal market penetration.

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“It's helping us to meet with key CISO target audiences that we would typically only dream of trying to meet in a typical financial year. So having 10 guaranteed meetings as part of the conference agenda has really, really helped us boost the pipeline and start those conversations.”
Chris Whelan
UK Regional Marketing Lead, NCC Group
“You know, for me, coming to an event like this has a huge impact, not only on my ability to build my personal brand a little bit, which is always really, nice thing for me to be able to do, but also in just taking away these really, really insightful moments from other people who are in the trenches as well and being able to implement them in my team.”
Heather Hurd
Senior Director, Content Marketing, FIS Global
“The value to Devoteam of sponsoring this event has been an opportunity to present to the delegates, but also to have a number of really high quality 1 on 1 meetings with, with business and tech leaders from the UK. Some really inspirational people delivering some fantastic transformations. So it's been really good to talk to them.”
Richard Andrews
Managing Director UK&I, DevoTeam
“I think the product demos are really good, and I’ve enjoyed that. It educates me on what's happening in technology. Also I like to know what's happening behind people's day jobs in a similar role to mine. And so hearing some of the presenters speak about what they're facing as their challenges, they resonate with me.”
Mike Samra
CTO, The AA
“The opportunity to speak to people both from a kind of one to one networking standpoint, over a coffee, face to face is really useful, really powerful to be able to swap those sort of war stories around how we're encountering challenges and how we're kind of overcoming them.”
Ben Trethowan
CISO, BRIT Insurance
“I think there's been some really good presentations particularly around you know, everyone's talking about AI, but what does that really mean? There have been some good conversations around how we mesh AI with human interaction to make sure we're getting the best of both worlds.”
Andy Piper
CISO - Investment Bank, Barclays
“The people who have been attending on the buyer side have definitely been the type of stakeholders that we would like to engage with as vendors. These are decision makers. These are influencers. These are high level ROI conversations. It’s been amazing.”
Yoav Lebens
UK Country Manager, OX Security
“I think for me personally, for an organisation that is quite legacy, it's great to take forward some of the best practice that we've seen from other, speakers and and sessions today, really going away to look at how we can sort of drive the AI journey within our own business and how we can use data better to leverage, really insightful decision making.”
Neil Shah
IT & Digital Director, Arriva UK Trains
“The network that we've established and built today, always goes a long way into having better conversations, getting better insights with the people we work with, and ultimately just delivering better all around service. So it's been a really great day and I highly recommend it to anybody as well.”
Marco Oliver
Co-founder & CEO at Configur
“I've had some great conversations today, talking to suppliers. 1 of them has made me think about some of the security aspects that I have within my own organisation. We have a good comprehensive security program going on, where we are at the moment. But there's been a few moments where it's made me think, have I got these things covered?”
Vicky Higgin
CDIO, Cityfibre
“It's great to get the condensed meetings together. So it's actually quite useful from a time perspective for us to be able to do that. And actually, we've had an opportunity to appear out of one of the meetings. So it's great that that could potentially fund the entire event for us. And, now, that propels us to want to do more of these events with you.”
Robin Wright
Senior Account Executive, Fortra
“As an attendee, the value I've got from attending this is actually speaking and meeting with like minded people. I think it's really interesting, having conversations about what you do in your day job and being able to compare it with others. And from that, you end up solutionising over a conversation or over food and drinks.”
Goher Mohammed
Group Head of IT Security, L&Q
“This is the 3rd event we’ve done with Inspire Business Media. And what I'm starting to see is that whilst we may pick up opportunities that can benefit our business in the short term. I'm starting to see real long term benefits and building relationships as I'm walking through the room. It's not just about meeting somebody and doing a meeting and generating a new project or a new opportunity. It's really meeting people that can amplify our message. And I think that's gonna drive a lot of value for our business long term.”
Andy Mullings
Global Director, Bluprintx
“Bring lots of water because you're gonna talk a lot. I think, it's just great to kind of get out and meet people and to see what other people are doing and go with an open mind because you'll actually learn a lot and you'll find people, I suppose, that have synergies with you and what you're trying to achieve.”
Michelle Kearns
Head of IT - Boots Ireland

Agenda

17:30 pm
19:00 pm
Arrival and Networking

Welcomed attendees are integrated into a curated networking space, fostering direct interactions for ice-breaking and relationship-building before engaging in substantive, collaborative discussions.

19:00 pm
19:45 pm
Roundtable Discussion and Drinks

Shifting to a sit-down discussion with drinks, this promotes open, thoughtful dialogue on a set topic agenda, aimed at fostering collaboration and deepening connections in a relaxed, supportive setting.

19:45 pm
21:30 pm
3 Course Meal

The evening culminates with a luxury meal, offering exquisite cuisine in an elegant setting, enhancing networking opportunities, and providing a memorable experience that strengthens professional bonds among attendees.

21:30 pm
22:20 pm
Wrap Up, Q&A, Drinks and Networking

The finale features a wrap-up and Q&A session, where sponsors address the roundtable, followed by drinks and networking, enabling direct engagement and planning of actionable next steps in a collaborative environment.

5:30 pm
7:00 pm
Arrival and Networking
7:00 pm
7:45 pm
Roundtable Discussion and Drinks
7:45 pm
9:30 pm
3 Course Meal
9:30 pm
10:20 pm
Wrap Up, Q&A, Drinks and Networking

Venue Information

Situated in the heart of Marylebone Village, this elegant venue offers a refined and intimate setting for our exclusive event.

Attendees and sponsors will enjoy a sophisticated dining experience in a private room, designed to foster meaningful conversations and connections. The Marylebone Hotel is renowned for its exquisite cuisine, crafted by top chefs to provide a memorable culinary journey.

The hotel's chic, contemporary decor, combined with exceptional service, ensures a seamless and enjoyable evening. Join us at The Marylebone Hotel for a roundtable dinner that blends culinary excellence, elegant ambiance, and the vibrant charm of central London.

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Why Attend?

Exclusive Networking

Connect with senior industry professionals in an intimate setting. Build valuable relationships that can lead to future business opportunities and collaborations.

Insightful Discussions

Engage in deep, meaningful conversations on key industry topics. Gain fresh perspectives and actionable insights from thought leaders and peers.

Tailored Content

Participate in discussions specifically designed to address your business needs and challenges. Benefit from content that is relevant and immediately applicable to your organisation.

Strategic Takeaways

Leave with practical strategies and ideas to implement in your business. Enhance your approach and drive growth with insights gained from the roundtable discussions.

About the Hosts

Inspired Business Media is a leading provider of networking and thought leadership events, connecting senior executives and industry leaders to share insights, strategies, and best practices. Through expertly curated discussions, Inspired Business Media fosters collaboration and innovation across various industries, empowering businesses to achieve their goals.

Apply to Attend

Interested in joining us? Apply to attend and be part of our upcoming event. We're excited to see you.
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Event Packages

Networking Breakfast Host
Presentation/Discussion Host
Pre-Event Advertising
Access to Attendee Profiles
1-to-1 Introductions
Representative Passes
Online/Hard-Copy Branding
Contact Details + Attendee Research
Bronze
19000 AED
Networking Breakfast Host
Presentation/Discussion Host
Pre-Event Advertising
Access to Attendee Profiles
1-to-1 Introductions
6
Representative Passes
1
Online/Hard-Copy Branding
Contact Details + Attendee Research
Introductions Only
Inspired
37000AED
Networking Breakfast Host
Presentation/Discussion Host
Pre-Event Advertising
Access to Attendee Profiles
1-to-1 Introductions
14
Representative Passes
2
Online/Hard-Copy Branding
Contact Details + Attendee Research
Introductions Only
Masterclass
80,000AED
Networking Breakfast Host
Presentation/Discussion Host
Pre-Event Advertising
Access to Attendee Profiles
1-to-1 Introductions
20
Representative Passes
4
Online/Hard-Copy Branding
Contact Details + Attendee Research
All Attendes
Investment Level
EU Partner Package
US Partner Package
Cost Per Round Table (EU)
Cost Per Round Table (US)
SQLs
1 RT
EU Partner Package
£30,000
US Partner Package
$40,000
Cost Per Round Table (EU)
£30,000
Cost Per Round Table (US)
$40,000
SQLs
10
2 RT
EU Partner Package
£56,000
US Partner Package
$72,000
Cost Per Round Table (EU)
£28,000
Cost Per Round Table (US)
$36,000
SQLs
20
4 RT
EU Partner Package
£100,000
US Partner Package
$127,000
Cost Per Round Table (EU)
£25,000
Cost Per Round Table (US)
$31,750
SQLs
40
6 RT
EU Partner Package
£132,000
US Partner Package
$154,000
EU Partner Package
£22,000
Cost Per Round Table (US)
$25,650
SQLs
60
8 RT
EU Partner Package
£160,000
US Partner Package
$186,000
EU Partner Package
£20,000
Cost Per Round Table (US)
$23,250
SQLs
80
10 RT
EU Partner Package
£180,000
US Partner Package
$210,000
US Partner Package
£18,000
Cost Per Round Table (US)
$21,000
SQLs
100
Individual Roundtable Package
Minimum of 10 Delegates - Criteria
3 - 5 Discussion Points Selected
Feature Across Marketing Activities
3 Course Meal for your Representative
No Competitors in the Room
Edited Video Interview with 1 Rep