Transforming your Business Strategy into a Marketing Strategy – The What, Who and the Why | Will Harrison

With brands constantly competing for market share, the need to create effective marketing that delivers on your overall business strategy is as critical as ever. Understanding objectives, defining your current and future audience opportunities and leveraging brand differentiation is key. This session will discuss ‘the What’, ‘the Who’ and ‘the Why’ when defining a strategic approach to reposition a brand, maintain brand relevancy and drive customer demand and preference via marketing tactics. Key topics: Marketing strategy, agency pitch process, brand repositioning, single service to multi service perceptions, maintaining relevance with a legacy brand.

Watch the full masterclass below