The Promise of Retail Media and the Power of Convenience | Alexandre Prouhet

In a digital marketing landscape affected by macroeconomic uncertainty and change prompted by privacy regulations, retail media is a bright spot. In this session we will explore what makes this channel unique, and dive into the differentiated world of Q-commerce as a subset of retail media. We’ll also explore what it needs in order to evolve and mature, and strategies for how advertisers can think about the space and opportunity for their business.

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