The Evolution of Consumer Values and Defining the Digital Experience

In this session, the panelists discuss how marketing leaders must now define a strategy that incorporates multiple values, and what methods and practices are considered to be the essential elements for success.

The ever-increasing digitalization of the customer journey has created demands for marketing teams to take on a larger role across the buyer life cycle. Many marketing leaders consider customer experience as a key priority for success and so are re-evaluating how CX strategy is defined, emphasizing intensive marketing touch points and experiences along the way. This being said, consumer values are also now more multifaceted, and creating both positive economic and societal impact also is regarded as a way in which today’s brands are being evaluated.

Opening panel discussion from our CMO Summit at Syon Park, London on October 20th, 2022.