Building a Robust Feedback Strategy | Speaking with Think Wow’s Rebecca Brown

During this interview Rebecca discusses her career journey which has ultimately led to her becoming an expert in customer experience, founding her own ​​Multi-award-winning customer experience consultancy – Think Wow.

Rebecca talks about the importance of having a robust feedback strategy to gather information about your customers experience and how you should go about planning and implementing this. 

We also discuss negotiating negative feedback, with Rebecca sharing her tips on changing your mindset to see this feedback as a valuable opportunity to understand your customers and improve. 

Rebecca discusses how making sure your customers’ needs and wants are being met is paramount throughout their experience and can be reached through a number of ways, such as convenience, communication and choice.

To listen to the full interview, please click below.